Antiques Marketing Case Study: Berwyn Flea Market
We walked the jam packed aisles of the sprawling Berwyn Flea Market for two hours to find the magnificent hidden treasures.
Berwyn Flea Market Professional Photography: SarahLockard.com
The Berwyn Flea Market, run by the organizers of Philly Flea Markets, has been in Berwyn since fall of 2020. They are currently renting out the space that was formerly Chuck E. Cheese. The indoor and outdoor market features a collection of curated vendors from the tri-state area. The tens of thousands of items that are ever evolving in the hall include primitives, pottery, artwork, vinyl records, books, maps, clocks, ceramics, home décor, rugs, vintage jewelry, clothing and much more!
Berwyn Flea was in need of professional, high quality content for their social media feeds—which were struggling with local engagement. In addition, we provided creative campaigns on our respective social media platforms of AroundMainLine and AroundChesterCounty. The organizers of Berwyn Flea want new customers and eyeballs—there is quite a lot of inventory to move. That is where we come in as such a valued investment.
With over 25 years of experience in the local antiques industry, I was able to bring my expertise, passion for all things vintage, professional photography and videography skills…and creative energy to this fun project!
To learn more about my antique marketing services, click here.
Selected Client Services Provided: Berwyn Flea Market
AroundMainLine and AroundChesterCounty social campaigns
Met with and interviewed flea market vendors
Airdropped content on the flea market floor—as well as texted content to exhibitors to support their efforts, respective booths and unique inventory
Researched antiques and vintage finds for 3 hours (I photographed) via eBay, Etsy and Google searches to ensure professionally presented with details and accurate information on social media marketing campaigns
Advised and guided Berwyn Flea Market owner Tony Soprano on best campaign practices to ensure we succeed in the marketing collaboration with highest engagement, audience and value as possible
Delivered dozens of high quality, creative, festive, professional photos and videos to Berwyn Flea Market for full commercial marketing use in perpetuity
Berwyn Flea Market Photography
The Berwyn Flea Market is open year round and is held every Saturday and Sunday 9AM - 5PM. It is located at 270 Swedesford Road in Berwyn, PA (the former Chuck E. Cheese building). There is free parking & free admission.
Be Social with Philadelphia Flea Markets