Social Media Management
Social media management, also known in the industry as “SMM”, is a very important part of any modern marketing strategy. It involves managing (or in some cases co-managing) a company's social media accounts to plan and publish terrific and timely content, build brand awareness, engage with followers, retain customers, seek out new customers, increase reach, and, ultimately, convert these strategic efforts and audience growth into sales.
As a freelance social media manager, I offer comprehensive social media management services to help businesses of all types and sizes improve their social media presence. With 15 years of experience managing and growing my own robust platforms with my company, AroundMainLine, I bring a wealth of knowledge, astute insight of the local social media landscape, and advanced skills unparalleled in the region. While you are busy running your day-to-day business operations, I will take the burden off of you by creatively and effectively managing your valuable social media platforms.
Interested? Let’s chat today! I can be reached on my cell: 610-715-9091.
Social Media Management Services
Identify key social media platforms to invest in and build content/audience
Create a strategy specific to your respective industry
Plan content across platforms
Plan content for Social Media Holidays
Geo-mining regional audiences
Community relationship building
Content analysis and optimization
Consistent presence and interaction with strategic local people and businesses to build awareness
Creative, entertaining copywriting
Astute use of hashtags and emojis in prose
Vibrant Instagram stories complete with entertaining GIFS and music
Captivating concepts to highlight the uniqueness of the respective business
Energetic promotional ideas to incorporate into content strategy
Community management and timely customer service
Industry research (understanding and education of niche markets)
Fluid capability to react to pop culture/trending content
Conversational interactions with followers and non-followers
Goal-setting with client: increase leads to convert to sales
Coaching on best practices and procedures to build a team approach
Client Case Study
Stacey’s Face Painting, Fall 2021
Sole management of local Instagram account
Regularly publishing posts and Instagram stories
Consistently following new people in client demographic
Geo-mining audience of direct competitors
Seeking out new events for booking leads to pass on to client
Managing comments, private messages and sales leads
Planning of Instagram visual aesthetic
Creative prose and strategic use of fun, appropriate emojis
Consistently present on other Instagram accounts that benefit branding
Interacting with UGC content in a timely fashion
193,000% increase in profile visits in just 30 calendar days
Stacey’s Face Painting Photography
