Grand Opening Marketing
So you are about to open your business and are planning a Grand Opening? Congratulations are in order! This is such an exciting time and a very valuable once-in-a-lifetime marketing opportunity that needs to be taken seriously. Planning a Grand Opening can be very daunting. As a business owner you have many other responsibilities. I can take that off your shoulders!
Where to begin? A succinct marketing plan
Grand Openings are an extremely important marketing opportunity. You need a thoughtful and comprehensive marketing plan to maximize the short-and long-term value of this special day. In my 16 years of working with businesses across the Delaware Valley and western burbs, I have gained a tremendous amount of experience helping business owners plan, market and execute their respective Grand Openings.
Grand Opening Services Provided
In-person on site meeting(s) to get to know the business space, you, your goals and work towards the big day
Guidance on social media anticipation to your followers
Social media consulting to assist you in growing your followers in your region prior to the Grand Opening day
Assistance with seeking out and booking local vendors (face painting, DJs, balloon artists, etc.) for the Grand Opening
Press release to our regional Philly-area press list of over 300 recipients
Follow up with local press interest. Assist with editorial placements, tv segments, content coordination (professional photos and videos)
Assistance with coordination, communication and co-marketing with your respective business association/chamber
Present at ribbon-cutting ceremony gathering high-quality videos and photos
Assistance/consulting to client on best practices for marketing strategies to support Grand Opening (i.e. countdown, giveaways, surprises, prizes)
Social anticipation campaigns on our respective social media channels (construction, build out, teasers)
FOMO strategy implemented on our social media platforms and guidance to client on FOMO strategies
Day of content (professional videos and creative photography)
Day of interaction with attendees to encourage UGC (User Generated Content)
Day of co-marketing on our respective social media channels (AroundMainLine, AroundChesterCounty)
Recap of Grand Opening on our respective social media channels
Guidance to client on how to organize and post a strategic recap of the day to maximize the excitement and further community support
