Holiday Event Case Study: Haverford Holiday Festival

Deck the halls with boughs of holly
Fa-la-la-la-la, la-la-la-la

Discover Haverford, a local non-profit that promotes community and business development in Haverford Township, hired me to market their first annual Haverford Holiday Festival in December of 2022. The organization needed expert event marketing guidance (right here!) as they wanted to build local awareness and anticipation—to support event attendance and drive local families to the ten hour celebration. I reviewed the event details and developed a targeted social media and marketing strategy to highlight the festive, family-oriented character of the day. In addition, the committee needed professional videography and photography while the event was taking place—as they would be tied up with festival logistics and more. With a focused plan in place, I was able to drive thousands of attendees, guide the organizers to best event marketing practices and support this important holiday community event while building a tradition for generations to come.

Selected Client Services Provided: Havertown Holiday Festival

Event planning and marketing strategy with the Discover Haverford office, vendor recommendations
Locate participating vendors ahead of time and follow on social media via my platforms to build community connection
Build local event awareness and anticipation on AroundMainLine
Create and publish Instagram event campaigns on AroundMainLine
Create and publish Facebook event campaigns on AroundMainLine
Professional photography of attendees and vendors day of event
Professional videography of attendees and vendors day of event
Live social media coverage on day of event on AroundMainLine
Airdrop content to attendees and vendors we connect with at the event
Locate and engage with attendee and vendor User Generated Content (UGC) on social media
Vibrant festival event recap on AroundMainLine social media
Delivered dozens of creative, festive, professional photos and videos to event organizers to use for marketing in perpetuity