Event Marketing Case Study: Ludwig's Corner Carnival
Ludwig’s Corner Show Grounds was hosting their 4th annual summer Corner Carnival and needed additional audience and awareness along with professional photography and videos. The grounds of the carnival are 33 acres of pristine and protected open space in the heart of Chester County. The carnival serves as a key fundraiser each year for land maintenance and preservation.
The event took place from Tuesday, July 18th through Saturday, July 22nd in Glenmoore, PA. Organized by Houghton Entreprises, the Corner Carnival featured delightful rides, food, games and plenty of summer fun for the whole family. In addition, Levante Brewing Company has a regular presence on the show grounds with a beer garden offering their seasonal craft beers—so guests could mingle and imbibe at the area picnic tables and barrels set up adjacent to the festivities.
The summer carnival is an important mid-summer marketing opportunity for Ludwig’s as the property is gearing up for their signature September event—the 80th annual Ludwig’s Corner Horse Show & Country Fair. This event is a popular Chester County Labor Day weekend tradition beloved by local families for many generations.
This year the Ludwig’s Corner Horse Show & Country Fair will take place Saturday, September 2nd through Monday, September 4th. Since 1943, it is respected as one of the best shows for area equestrians in the Brandywine & Delaware Valleys to compete in locally-rated competition in Hunters, Jumpers & Equitation.
With 15 years of event marketing and a huge focus (and regional following) in the Main Line and local equestrian community, I was able to provide a valuable and dynamic strategy that creatively captured and highlighted the carnival.
My services included a five day commitment of consistent contact, content and social media interaction and communication with Ludwig’s. I delivered on a campaign that was creative, entertaining and experiential.
I truly feel my passion and poetic prowess for storytelling and sensational social media comes alive with community events like the Corner Carnival—and I look forward to many more projects of this nature moving forward.
All images below were taken by yours truly.
You can view more of my photography work here.
Services Provided to Ludwig's Corner Carnival
Create and publish Instagram event campaigns (stories and posts) on AroundMainLine
Create and publish Instagram event campaigns (stories and posts) on AroundChesterCounty
Create and publish Facebook event campaign (20 photo gallery) on AroundMainLine
Create and publish photos, videos and photo galleries on my personal Facebook page promoting event
Create and publish posts on AroundMainLine Twitter
Shoot photography and video of attendees and vendors two days of the 5 day event
Provide immediate professional photo and video content day of to client for marketing and social media efforts
Submit press release and professional videos to NBC 10 for coverage consideration
Provide social media coverage and promotion daily for the entire five days of the carnival (Tuesday through Saturday)
Airdrop content to attendees and carnival vendors we connect with at the event
Tag event organizer (Houghton Enterprises) on carnival content for reposting consideration
Locate and engage with attendee and vendor User Generated Content (UGC) on social media daily
Guide Ludwig's staff on best practices and procedures for social media content with images and videos I provided
Publish event recaps on AroundMainLine, AroundChesterCounty and personal social media channels
Available to client for entire 5 day event for marketing guidance and communication (8am to midnight)
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