Grand Opening Case Study: The Vanilla Bean Wayne
There are two things I pretty much love most in this world. My hometown of Wayne, PA (holla, Beechtree and Midland!) and ice cream marketing. I grew up with both houses always accessible to walking downtown. My childhood memories are wrapped around Baskin Robbins, Dairy Queen, Sweet Daddy’s—iconic Wayne businesses that were gathering places for family and friends for ice cream socials. When I was in grade school at Saint Katherine’s in the ‘80s, every year after May Procession the entire congregation gathered on the corner of West Avenue and North Wayne. For years it was beloved as a teeny town Dairy Queen—later owned and operated by 6abc sportscaster Gary Papa. Now this is the home of the Great American Pub.
A Main Liner taking in all the fun at Wayne’s Grand Opening of The Vanilla Bean, August 2023.
Needless to say I was stoked when the owners of The Vanilla Bean in Wayne hired me for their Grand Opening in the Summer of 2023. They had been so busy on the logistics of getting the shop open they had little time to implement any marketing—sans their own, newly established social media platforms. I had 5 days to drum up awareness and excitement. That might seem like a small window to execute a successful Grand Opening campaign, but for me its an eternity. Unlike traditional PR and marketing agencies, I can lean on my social media platforms instantly to achieve client traction and value as soon as I’m hired.
With an innate knowledge of the Main Line social landscape and 24/7 access to tens of thousands of local families, I was able to deliver a quick, affordable and very effective Grand Opening strategy that generated thousands of dollars to the client’s bottom line in one day.
If your business is planning a Grand Opening, I would love to connect. You can view the full scope of my Grand Opening marketing services here.
An AroundMainLine Facebook post using this event graphic on Tuesday, August 15th, 2023 reached over 4,200 people—building instant value and audience for the Saturday Grand Opening.
Selected Grand Opening Services Provided: The Vanilla Bean
Guide owners on best practices and procedures for social media strategies relating to August 2023 Grand Opening event
Social media anticipation campaigns on AroundMainLine social media platforms (FB, X, IG)
Attend friends and family night prior to Grand Opening
Attend Grand Opening Saturday, August 19th
Publish Instagram event campaigns (stories, posts, carousels, reels) on AroundMainLine IG
Publish Facebook event campaign (photo gallery) on AroundMainLine FB
Publish posts on AroundMainLine Twitter
Publish event recaps on AroundMainLine and personal social media channels
Client Grand Opening Event Photography
Have Questions? Get in Touch.
Need help with an upcoming Grand Opening? View my services.
Check out our top 11 tips for hosting a Grand Opening party.