Event Marketing Case Study: Phoenixville Veg Fest
The Phoenixville Veg Fest is a popular, annual vegan festival held in Phoenixville, PA every summer. In 2023, the event organizers hired us to promote community awareness and boost festival attendance through social media. In addition, we consulted on event marketing practices and social media strategy.
Selected Event Services Provided: Phoenixville Veg Fest
Social media strategy consulting
Social media anticipation campaigns on AroundMainLine, AroundChesterCounty social media platforms
Follow event vendors and interact prior to the festival to build community and connections
Professional photography and videography day of event
Published day-of festival content on our social media platforms (example: Instagram stories)
Airdrop, text and private message festival content (photography and videos) to dozens of vendors
Locate festival attendees on social media and engage with their User Generated Content (UGC)
Locate and engage with vendor content on social media
Publish event photo gallery recap on AroundMainLine Facebook
Publish event recap reel on AroundMainLine Instagram (see below)
Client Event Photography
The Phoenixville Veg Fest returns Saturday, July 27th, 2024 11am-5pm at Reeves Park in Phoenixville, PA.
Free entry, dog friendly.
Be Social with the Phoenixville Veg Fest
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Check out another example of fun festival marketing.