Event Marketing Case Study: Historic Sugartown’s Fall Shindig

Mar 2

The October 2024 event was a festive, annual fundraiser hosted by the Barn at Bryn Clovis in Malvern. It was an evening of good food, spirits and live music in a unique historical setting to celebrate and support Historic Sugartown. Bryn Clovis sits on a beautiful tract of land that was purchased in 1684 by William Garrett, ancestor of William Garrett who built the 1805 Garrett House that now sits on Historic Sugartown’s property.

We were honored to spend the evening with so many fun people and enthusiasts for open space. I have to say it was a photographer’s dream—surrounded by the land that the Garrett family owned for over two hundred years and has since served as a grand country estate, a renowned dairy farm and an esteemed thoroughbred breeding farm. Mother Nature gifted us all with the most spectacular weather and golden sunset. Excited to share this passion project with all of you!

Custom Event Graphic Design: SarahLockard.com

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Historic Sugartown Fall Shindig:
Selected Client Services Provided

Visit Bryn Clovis Farm ahead of event for photos and videos to use in social media event anticipation and support of community awareness
Build local event awareness and anticipation on AroundMainLine and AroundChesterCounty social media channels
Create and publish Instagram event campaigns on AroundMainLine and AroundChesterCounty weeks before event
Create and publish Facebook event campaign promotion on AroundMainLine weeks before event
Create and publish Twitter event campaigns on AroundMainLine weeks before event
Designed custom professional event graphics for Historic Sugartown
Supported community awareness and ticket sales via marketing campaign
Advised Historic Sugartown on best practices and procedures for social media publishing and collaboration
On site 2 hours, day of event, capturing event contents at Bryn Clovis
Professional photography of event
Professional videography of event
Coordinate content immediately to attendees and vendors (example: caterer) we connect with at the event via airdrop, text or PM on IG
Vibrant festival event recap on AroundMainLine social media, including “Into the Mystic” event reel, with collaborative invite to Historic Sugartown
Delivered professional photos and videos to event organizers to use for marketing in perpetuity