Holiday Event Case Study: Narberth Dickens Festival

Dec 31

Bah Humbug! The Narberth Dickens Festival is a free family event held the first Sunday of December on the streets of downtown Narberth—organized by the great folks of the Narberth Business Association. In this Dickens-themed affair, Narberth is transformed into 1840's London, as Ebenezer Scrooge, Tiny Tim, and all the characters from A Christmas Carol roam the streets for an afternoon of entertainment and festivities.

This year, the 15th annual event was seeking community awareness and social media marketing via our vibrant channels. It was perfect timing as we just relaunched our community e-newsletter with AroundMainLine, with over 17,000 email subscribers, and the Dickens Festival received top billing. We had a total blast marketing, capturing and celebrating this unique, beloved festival. Do not miss it next year!

The Narberth Dickens Festival features entertainment and activities for all ages, including holiday crafts, carolers, period vendors and food, dancers, musicians, ballet performances, puppet shows, a free Dickens-themed scavenger hunt for children, and much more. Photo: SarahLockard.com

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Narberth Dickens Festival 2024:
Selected Client Services Provided

Build local event awareness and anticipation on AroundMainLine social media channels
Create and publish Instagram event campaigns on AroundMainLine weeks before event
Create and publish Facebook event campaigns on AroundMainLine weeks before event
Create and publish Twitter event campaigns on AroundMainLine weeks before event
Top Billing Advertisement in AroundMainLine Holiday Newsletter sent to over 17,500 local email subscribers
Advised Narberth Business Association on best practices and procedures for social media publishing and collaboration
On site 3 hours, day of event, capturing festive Dickens content
Professional photography of event
Professional videography of event
Live social media coverage on day of event on AroundMainLine—Instagram reels published within first hour of event kicking off
Coordinate content immediately to attendees and vendors we connect with at the event
Vibrant festival event recap on AroundMainLine social media with collaborative invite to Narberth Business Association
Delivered dozens of creative, festive, professional photos and videos to event organizers to use for marketing in perpetuity